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Media Contacts:
Lori LoTurco
Marketing Manager
iFactory/RDW Group
617.235.5846
lori@ifactory.com

Thomas Urell
Communications Officer
Northeastern University Libraries
617.373.2821
t.urell@neu.edu

FOR IMMEDIATE RELEASE

iFactory and Northeastern University Libraries Announce the Launch of the Redesigned Northeastern University Libraries Website


BOSTON—January 20, 2012—With 206,500 scholarly ebooks, a beautiful new design, and vast digital media offerings, the new Northeastern University Libraries website [http://library.northeastern.edu/] has launched!

A collaboration between Northeastern University Libraries and the award-winning Boston-based agency, iFactory, the new Northeastern University (NU) Libraries website supports the Library's mission to promote knowledge discovery and creation, build interdisciplinary connections, and create global and societal impact.

Through focus groups, usability testing and competitive assessments, iFactory and NU collaborated to reorganize the site so that users can more easily search library resources, quickly attain assistance, and effortlessly access and understand high-tech offerings.

The Library's new website connects researchers at NU to online resources and services including research databases and journals, digital collections, physical collections, document delivery, tutorials and instruction. Through improved navigation, users can now easily access online help services such as hours, fees, news and archives. Library initiatives such as "Exhibits and Events" are now prominently featured in a new layout, and modules such as "Giving" and "Tips" enable users to support the Library and impact its future.

Built on the sustainable open source solution, Drupal, the new website is flexible, controllable, and allows for digital innovation and growth moving forward.

Key features of the new website include:

"We thank Northeastern University for the privilege of working with them on their newly relaunched website," said Alen Yen, President/Creative Director of iFactory. "We were particularly thrilled for the opportunity to leverage our many years of experience in both higher education and publishing to produce a website focused on search and browse functionalities, designed to optimize the experience of NU students, faculty and community members."

About iFactory
Since 1992 iFactory has delivered innovative, inspiring, and intelligent interactive solutions to more than 150 organizations in a variety of verticals including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, visit www.ifactory.com.

About Northeastern University Libraries
Northeastern University Libraries consist of Snell Library, John D. O'Bryant African-American Institute Library, and Marine Science Center Library. The libraries welcome over two million online and walk-in visitors a year. Collections include 932,000 volumes, 206,500 e-books, and 59,900 electronic journals. The libraries provide award-winning research and instructional services, a pioneering multimedia content creation space, a very popular Meet the Author series, and house internationally recognized special collections that document social justice efforts in the Greater Boston area. Northeastern has an ambitious vision to expand its digital initiatives, building on its institutional repository and digitization of special collections. The libraries continue to break new ground in scholarly communication, interdisciplinary research, and the emerging field of transliteracy—the ability to read, write, and interact across multiple media formats. Northeastern University Libraries lead the way in redefining library service in the 21st century. For more information, please visit library.northeastern.edu