Bryn Mawr College
FOR IMMEDIATE RELEASE
Bryn Mawr College collaborates with iFactory to launch the College’s rejuvenated website
The Bryn Mawr Communications team, along with iFactory, began work on the project in the Fall of 2009.
"iFactory had been recommended to us by someone from another school. When they came down and presented their proposal, we were all just blown away. They clearly knew what they were doing and already seemed to have a sense of what we were looking to achieve," said Matt Gray, Bryn Mawr's Media Relations Manager.
The most compelling improvements to the site can be seen on the homepage. Headers and footers have been altered to allow for ease of navigation, as well as access to social media links; a new color scheme better incorporates the College's colors, yellow and white; key messages along with relevant and rotating imagery can be found in a large, central area; and navigation has been adjusted to allow for a more user-friendly experience.
"Working with iFactory was a pleasure. They listened to what we had to say throughout the process and stayed true to our vision. At the same time, they gave us a lot of great expert advice and helped us expand that vision," commented Gray.
The refreshed Bryn Mawr website provides users with smart, yet sophisticated design that clearly conveys the College's key messages. Said Gray, "The reaction to our new site has been tremendous. The site looks better and functions better. What more could you ask for?"
Alen Yen, President of iFactory noted, "It has been our great pleasure and privilege to help Bryn Mawr with their website refresh. Thanks to their decisive leadership and to the great chemistry between both teams working on the initiative, we've been able to execute dramatic design changes in only twelve weeks. We look forward to working with them again soon, as they continue to evolve their online presence."
Since 1992 iFactory has provided Web design and Web application development for more than 150 organizations in a variety of industries including publishing, higher education, healthcare and non-profit. The company brings together design vision, engineering knowledge and project management skills that result in the highest quality digital media solutions every time, on-time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, visit www.ifactory.com.
About Bryn Mawr College
Bryn Mawr College is a highly selective liberal arts college in suburban Philadelphia for students who share an intense intellectual commitment, a self-directed and purposeful vision of their lives, and a desire to make meaningful contributions to the world. Bryn Mawr comprises an undergraduate college with 1,200 women, two co-educational graduate schools and a co-educational post-baccalaureate pre-medical program.