About Us

Our Team

We are artists and engineers, dog-lovers and cat-lovers, all dedicated to providing our clients with the most innovative, intelligent, and usable digital media solutions.

Get to know us.
Kerri Augenstein : Designer

Kerri has been pursuing her passion in art and design ever since she knew her eyes connected to her fingers (and eventually to a mouse). She graduated with a BFA in Graphic Design from the University of Massachusetts Dartmouth and spent the following five years as a designer at Sametz Blackstone Associates. There she had the opportunity to cultivate classic typography and design skills, learn the complexity of brand identity and grow an obsession with web-design. As an interactive designer at iFactory, Kerri sets out to solve every challenge with energy and excitement striving to bring range, incite and new ideas to our clients.

Beyond Farsnworth Street, Kerri spends nights and weekends at the side of her handsome cat Monster watching foreign film, reading, drawing and sharing coconut sorbet. She continues to play basketball in leagues around the city, rides her single-speed and often visits RI where she spends time with family and friends.

Beth Carron : Senior Producer

Beth has been managing and producing interactive work for over 10 years. She has extensive agency experience, including stints at Hunt and Gather, Hill Holliday and Digitas. She prides herself on her willingness and enthusiasm to take on any challenge. When she is not producing interactive work she can be found hanging out with her amazing husband, attending yoga classes, bike riding, walking her greyhound around Davis Square and chasing her 1 year old around the house.

Greg Crist : Interactive Media Designer

Greg has worn many professional hats over the years and now finds himself happily nested in the world of interactive design. He likes to create things for the computer that move, make noise and respond in interesting ways to user input, as well as coming up with innovative ways of organizing and presenting information. He is fond of using the “wet blanket” approach to coding and if that doesn’t work, he resorts to the elegant and beautifully organized variety. Outside of work, he is seriously involved in painting and playing classical cello. Greg has an MFA in Painting from The Massachusetts College of Art.

Pete Gaioni : Strategist

Pete's role is to partner with our clients early in the engagement process to develop interactive strategies that meet their key business objectives, and use their budget resources to greatest effect. He has worked for several interactive firms during the course of his career in roles from strategy to account management to executive management. Pete holds a BA from Brown University. In terms of interest and hobbies, Pete has his own comedy theater troop (since 1999), which explains why he thinks he's funny. His husband, Rick, is an award-winning painter and his dog, Cody, is a Jack Russell terrier with no hobbies or interests despite repeated encouragement to "JUST TRY SOMETHING".

Jeremy Perkins : Art Director

As a member of iFactory's design team, Jeremy is tasked with idea generation, interface design and production for a variety of clients. Rooted in the heritage of graphic design and fluent with technology, his work is known for its creative excellence and attention to usability standards.

Before joining iFactory, Jeremy was the interactive designer at G2G, a small agency in the Boston area focused on work for higher education and cultural institutions. While at G2G, Jeremy designed award-winning projects for clients such as MIT, Boston College, the Baltimore Collegetown Network, Steinway & Sons, Dooney & Bourke and Prentice Hall.

Jeremy received his BFA from the Rochester Institute of Technology (RIT). He is actively involved with AIGA Boston, serving on the board and managing the chapter's web site, developing it as a destination for the design community of New England.

An avid reader and music fan, Jeremy enjoys spending free time away from the computer, outdoors preferably, and also seeking out little-known corners of art and culture.

Lisa Poirier : Producer

Over the past five plus years in the industry, Lisa has worked with a wide range of clients which include higher education, consumer brands, financial, medical, real estate and even non-profit organizations. She started off dabbling in leveraging Social Media outlets including the blogosphere, online communities, and social networks to promote various client services. A few years later she started to focus more on project management and was able to dive more into her organizational, web, and audio/video skills. Lisa has also worn several different hats throughout the years. Most often as a producer, but also as an account manager, HTML developer, designer, website analyst, voiceover artist, blogger, audio/video editor, PowerPoint guru, etc. Lisa graduated from Northeastern University with a BA in Communications with a concentration in Media Studies and a minor in Business.

Lydia Sankey : User Experience Designer

Lydia has helped clients achieve their goals throughout her career — from her beginning in engineering to consulting to more specialized user experience work. Prior to joining iFactory, Lydia worked at a usability consultancy and also spent several years in the industrial process control industry, where she learned the importance of good user interfaces (and good steel-toe boots!). Lydia has a B.S. in Engineering from Cornell University and an M.S. in Human Factors in Information Design from Bentley University.

Focusing on information architecture, Lydia likes discovering how users think and then organizing and designing interfaces that provide for an enjoyable experience. Her interest in organization started as a child, when she took it upon herself to repeatedly organize the family’s book collection – first by subject, then alphabetically, then color, then most frequently accessed – receiving feedback along the way.

When not at iFactory (or organizing books), Lydia enjoys running marathons and planning that next big outdoor adventure. She also spends significant time trying to convince her 6-pound dog that it is not human.

Lisa Sawin : Solutions Architect

Lisa came to iFactory with a background in programming, mathematics and woodworking. She likes to think she's the only person ever to get an AA in furniture making after an MA in theoretical mathematics. Blend those skills together and you get someone who loves to craft solutions with everything from drill bits to Drupal. Lisa is involved from the first round of questions designed to probe what a client needs, to the final QA on the built project. One of the best things about her job, she says, is getting to learn about the cool stuff our clients do and the cool web technology that can help them do it. Outside the office Lisa's favorite places to spend time are the beach, her backyard, and scouting out restaurants from cuisines she's never tried before.

Sean Sweeney : Director of Sales & Marketing

Prior to joining iFactory, Sean was a founding employee and ran sales and strategy for Campus Marketing Services, a profitable alternative channel marketing firm specializing in the youth demographic. Prior to CMS, Sean was a General Manager of TASP International, a management development and consulting firm based in Washington D.C.

Sean has a Masters of Business Administration from Northeastern University and a BA in Economics from St. Mary's College of Maryland. Sean is an avid saltwater fly fisherman and sailor; he owns and races an International 210, a 30 foot one-design keelboat. Sean lives on the South Shore of Boston with his wife and son.

Cheryl Tivey : Account Executive

Cheryl holds a BS degree in Economics, with a minor in Mathematics from Plymouth State University. Prior to joining Interactive Factory she was at Corey McPherson Nash and Big Blue Dot, where she gained several years of experience developing and managing entertainment and educational products for both print and broadcast. Cheryl has a wide range of knowledge about the elements of multimedia and web site production. Her clients include MIT, Lego, Pearson Education, Addison-Wesley, Reuters NewMedia among others. During the course of a project, Cheryl is an advocate for both the client and Interactive Factory, ensuring that project objectives, quality of work and established scope remain consistent. Cheryl is also responsible for maintaining long term client relationships, as well as forging new ones.

Alen Yen : President / Creative Director

Alen is an artist and designer trapped in a business-driven world. From an early age, he wanted nothing more than to successfully render spaceships, robots and comic book characters. In 1993, after receiving degrees in Industrial Design and Metalsmithing from the University of Michigan School of Art, he started his first consultancy servicing architects and designers with graphic and computer-aided design. In 1995, after receiving a Master's in Education from RISD, he worked for several years as a concept designer and consultant for the gaming and new media industry, contributing to projects for Blizzard Entertainment, Sierra Online and LEGO. During this time, Alen founded ToyboxDX.com, an online community celebrating antique japanese robots of the 70's and 80's that receives over a million visits a month. The robots are "power- objects that have reforged the link to memories of his cross-cultured childhood travels between Jersey and Taiwan." Really.

His primary interest continues to be data-driven user interfaces for education, gaming and publishing. He currently resides on the North Shore with his true love Cheryl, 3 kids, a stray cat, a fat pug and several hundred robot friends.