B2B / B2C
It's about communicating value and appeal. More than anything, consumer products need to be usable to be successful.
Here are some examples from our portfolio of B2B / B2C solutions:
Rockport Web App : Information Architecture, and Design
After years of carrying around bulky catalogues and boxes of shoe samples, the Rockport sales team needed a sleek, efficient tool that would allow reps to build custom collections of shoes for client visits and presentations. Based on our reputation for building gorgeous digital user experiences, they chose to partner with iFactory.
One of the first of its kind in the industry, iFactory designed and built a revolutionary new sales application tool for Rockport, a Reebok company, used to accelerate and augment global sales initiatives. A sleek, fashion-forward design serves as the storefront for a robust, agile back-end Drupal structure to store, filter, and present the entire shoe collection for the upcoming sales seasons. This dynamic application stores and presents all relevant marketing material, sales presentations, and promotional collateral for use by the global sales team.
RSA - Conference : Website
The new site more effectively combines the event-specific information and the year-round information to give users a richer experience and a better understanding of what the organization has to offer outside of the annual conferences. RSA Conference events, held all over the world, are the leading conferences in the information security industry. RSA Conference is focused on educating the information security professional community.
Emerson & Cuming : Website
More info to come...
Z Corporation : Website
More info to come...
Gorongosa : Website
Gorongosa National Park is a Mozambican treasure that provides environmental, educational, aesthetic, recreational and economic benefits to all humankind.
Citizens Energy : Website
Challenge: Citizens Energy was seeking to better serve their constituents by designing and deploying an online solution capable of educating and guiding potential customers of Citizens Energy while concurrently motivating large organizations to support, sponsor or partner with the institution and supporting approximately 2,000 oil vendors collaborating with Citizens Energy.
Solution: iFactory created a welcoming, engaging online interface enabling Citizens Energy to communicate with low-income households in a manner offering guidance and confidence. The site is a primary source of data and information regarding energy conservation, affordable and renewal energy information.
Sox Appeal : Website
Challenge: Description Coming Soon!
Solution: Description Coming Soon!
AGFA Monotype : Fonts.com
Challenge: Organize dozens of links and features to create a useful, scalable solution for design professionals
Solution: iFactory helped AGFA with information architecture, usability, art direction and layout for Fonts.com.
Results: Over 100% rise in traffic and usage.
LEGO : Mindstorms Robotics Invention System
Challenge: create software to teach kids how to use computerized robotic LEGO building kits.
Solution: iFactory created CD Rom software to power the Robotics Invention System 1.0. We worked with LEGO on learning methodology, created cinematic and multimedia training demos, designed the interfaces and produced the final CD Roms.
Result: Mindstorms was the #1 selling smart toy of the 1999 Holiday season.
iFactory went on to create the Robosports and Extreme Creature expansion pack CD Roms, and for the subsequent 1.5 release, we performed usability analysis and interface redesign. Our relationship continues with LEGO Dacta and Robolabs.
Pearson Education : Course Compass Online Learning Packages
Challenge: assist Pearson education in revamping an online course management solution
Solution: iFactory launched new brand identities for Pearson’s CourseCompass and Companion Website products. We assisted with usability analysis, redesigned the primary interfaces, created marketing websites, streamlined the subscription management process and designed print collateral.
Result: CourseCompass is a flagship product for Pearson’s line of online course management products. Our subscription management design is used as the entry point for the majority of Pearson online products.
Partnership: iFactory continued its work with Pearson’s Addison Wesley on its MyMathLab and MathXL online products.