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For over 10 years, iFactory
has produced innovative, practical, digital media solutions for
industry leaders in biotech, healthcare, medicine and life sciences.
We help you to visualize and present complex ideas in simple ways,
increasing patient awareness, fostering preventive care, and
reducing treatment delivery expenses through
web and multimedia solutions.
Our clients include brand names like Dana Farber/ Partners Cancer Care,
Harvard Center for Cancer Prevention, Merck, Mosby Healthcare, National Institutes of Health
and Tufts Health Plan. Here are just a few examples of our work:
Dr. Rami Burstein, Beth Israel Deaconess Medical Center and Harvard Medical School :
Defeating Migraine Pain with Triptans DVD |
- Challenge: To disseminate cutting-edge Triptan drug research to an international community
of scientists and physicians.
- Solution: iFactory created scripts, recorded voice-overs, and generated 3d animations, voice-overs
for a DVD presentation presented to great success to over 1000 medical professionals.
- Launch
Demo >
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Harvard Center for Cancer Prevention : Your Cancer Risk Website |
- Challenge: To educate the public about cancer by communicating the link between
personal lifestyle choices and risk assessment.
- Solution: iFactory produced a series of algorithm-driven interactive questionnaires
which help users to visualize how their personal medical histories and
lifestyle choices (such as smoking) contribute to their risk for cancer.
- Launch Screenshots >
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“iFactory took on an ambitious project and did a beautiful job.
We were especially pleased with the degree of personalization and
interactivity they achieved with the site.”
— Graham Colditz, Professor of Medicine, HCCP
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MIT Medical : Website Redesign |
- Challenge: To improve the exposure, understanding, and use of MIT Medical services.
To reorganize the vast quantity of available healthcare information,
and to redesign the website to appeal more to the MIT community of students, faculty and staff.
- Solution: iFactory conducted focus group tests, performed usability analysis, and
produced an exciting new visual design to reflect a dramatically improved information architecture.
- Launch Screenshots >
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Schwarz Pharma : Omeprazole/PPIQ.com |
- Challenge: To support a national advertising campaign promoting adoption of cost-saving generic drugs.
- Solution: Fast launch of an informational website to capture traffic from advertising media.
- Launch Screenshots >
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Tufts HSDB : Health Sciences Database Redesign |
- Challenge: To improve usability and scalability of Tuft’s online Health Sciences Database.
To create a new visual identity system for the HSDB.
- Solution: iFactory turned around a rapid information architecture assessment
and redesign of dynamic templates, as well as a new visual identity system.
- Launch Screenshots >
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