Since 1992, our products have been easy to understand, rich in experience and tailored to accomplish all of your organizational needs.
Data-Driven Web Design and Engineering
iFactory develops dynamic websites ranging from basic marketing pages to complex database-driven transaction interfaces. We have over 100 successful website launches since 1996.
Our extensive project experience includes solutions for intranets, extranets, ecommerce, content management, editorial management, workflow optimization, online communities, portals, animations and interactive demos.
Next-Generation Interactive Interfaces
iFactory is dedicated to the evolution of the interface. Since 1992, we’ve been on the leading edge of experimentation. We bring a critical eye towards innovation to produce usable solutions.
Search Engine Optimization and Positioning
With nearly 85% of all website traffic coming from search engines and directories, search engine optimization and positioning (SEOP) is a critical success factor in most website development. Using search engine submission services that will "submit your site to thousands of search engines" will not - in most cases - affect a measurable return, nor deliver relevant traffic. iFactory constantly reviews strategies and best practices for search engine optimization based on how the major search engines and directories rank their results.
Brand Strategy and Development
iFactory develops strategic branding systems, visual identities, messaging and positioning for companies and products.
We work with you to identify clear concise messages carefully tailored to your target audiences. We engage in research and dialogue to understand all aspects of your business, and to clarify the functional and the emotional qualities you want to project.
The final results are consistency and clarity between logos, websites and print collateral.
Information Architecture and Usability Services
What makes you want to go somewhere and more importantly, what makes you want to stay? Based on best practices for usability and interface design, the IA and interaction design team at iFactory keeps the focus on the user experience with extensive research, meticulous documentation, prototyping and testing.
From initial field studies, to late stage usability testing, our IA team coordinates user, business and technical requirements to develop the blueprints for use-driven websites that are compelling, practical and intuitive.
“iFactory’s delivery of our new site design allowed our website to grow from a stale, outdated catalog of information, to a fresh, rich, content-driven site due to carefully planned information design and new interactive features; all in a matter of months. When deciding whether or not to partner with iFactory on another major web initiative for our college, it’s not a matter of if, it’s a matter of when.”
— Brian Flynn, Webmaster, Wheelock College