MASSACHUSETTS COLLEGE OF LIBERAL ARTS
Liberal Arts, Elevated
NEW BRANDING + BOLD DESIGN = FRESH IDENTITY
Project Details
COLLEGE
Massachusetts College of Liberal Arts
SIZE
1,500 students
LOCATION
North Adams, MA
CMS
OmniUpdate
Scope
Discovery, Design, IA/UX, Content Strategy, Development
LaunchED
May 2020
CHALLENGES
- Small liberal arts schools facing enrollment pressure — several closings in recent years
- Lots of competition, particularly in the Northeast
- Website did not reflect recent rebrand
MCLA had hired another agency to create a fresh brand identity, but the website was several years behind and MCLA’s goal was to “outpace current web design trends.” Enter iFactory.
"The iFactory team consistently impressed."
“On their campus visits, the iFactory team consistently impressed our community and were able to take their feedback and turn it into a solid direction that has helped us through this process. Rarely do we hear our community raving about vendors.”
Bernadette Alden, Director of Marketing & Communications @ MCLA
DELIGHT THE USER
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