Queens University of Charlotte

Elevating College Recruitment through Innovative Web Solutions

FROM SURVIVAL TO TRANSFORMATION

Tailored Web Redesign Strategy

Queens University of Charlotte, a four-year private college, recently introduced the Yes/And Promise as part of a three-year strategic plan to ensure students engage in a unique combination of experiences, both in and out of the classroom. When the Queens team reached out to iFactory, they needed their website to reflect their creative ideas for recruiting college students.

queens website in devices

SMALL COLLEGE, BIG OPPORTUNITIES

Brand elevation

We focused the redesign on what Queens was doing right: a 9:1 student-to-professor ratio, an extensive study abroad and internship program, and collaborative research initiatives. We expanded upon the existing tagline “Yes/And” and created a cohesive content strategy that highlighted the school’s expansive approach to education.

CHOOSE YOUR PATH

Customizing the User Experience

Through extensive IA/UX discovery we created Choose Your Path, a visual, quiz-like tool that customized the browsing experience based on the type of user (e.g., Freshman, Adult Undergraduate, etc.) We also transformed Queens’ print-oriented brand guidelines into a refined and modern digital experience.

Measurable Success in Web Engagement

1 %
INCREASE

in new users

1 %
increase

in organic search acquisition across devices

queens website in devices

Project Details

CMS

OU Campus

Scope

Discovery, Design, UX, Content Strategy, Development

LaunchED

 September 2017

DELIGHT THE USER

Redefining Digital Engagement

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