About Us
An extension of your team.
For more than 30 years, iFactory has helped higher education and nonprofit institutions create digital experiences that do more than just inform—they engage, inspire, and deliver results.
Our work spans strategy, content, SEO, user experience, design, analytics, and development, and is grounded in a deep understanding of the unique challenges facing mission-driven organizations.
We don’t just deliver solutions, we become an extension of your team, absorb your culture, and become just as invested in your success as you are. Every project is a true collaboration, designed to reflect your mission and serve the people at the heart of it: students, faculty, alumni, donors, community members, and all you serve.
Great strategy starts with listening and being able to name what makes your institution unique.
Strategy that builds buy-in & breaks down barriers
Creating a digital experience that excites your audiences and internal stakeholders is a major undertaking – one we’ve guided institutions through more than 500 times.
At iFactory, we know that a successful project isn’t just about visuals or technology – it’s about process. We bring a strategic, collaborative approach that combines digital best practices with deep respect for mission-driven cultures. We listen, align, and co-create with your team to ensure the final product reflects not just who you are now, but where you’re headed next.
Because when your digital presence is rooted in strategy and built with purpose, it becomes more than a platform. It becomes a catalyst for connection, engagement, and long-term success.
A true redesign is 50% digital communication and 50% change management. The best strategy will not be effective if it doesn’t work for your users, your staff AND your organizational culture.
Two brands, one team
As part of RDW Group, we offer a full suite of marketing and public relations services, including in-depth research, strategy, integrated cross-media campaigns, video, analytics, and more.
Meet us
Alen Yen
President, Creative Director
Allison McLaughlin
Front-End Developer
Beth Carron
Director of Higher Education
Chelsea Glenn
Copywriter
Cheryl Tivey
Sales Executive
Courtney Goldenshtein
Executive Producer
Elizabeth Lowe
Strategist, Account Services Manager
Fallon Bergstrom
Digital Producer
Iarla O’Halloran
Director of Development
Jeremy Perkins
Director of UX and Design
Joe Pinciaro
Director of Content
Katelyn Unterborn
Content Strategist
Natasha Sporborg
Senior Digital Producer
Pete Gaioni
VP of Strategy and Account Services
Priya Patel
IA/UX Designer
Robert Bernier
Front-End Team Coordinator
Rob Gruen
Front-End Developer
Sean Sweeney
Director of Sales
Shaun Spence
SEO & Analytics Content Specialist
Tina Duffy
Digital Producer
Wes Fairhead
Drupal Developer
Yuliya Smilyanski
Senior IA/UX Designer
Support to help your institution grow, connect, and inspire
Whether you’re reimagining your brand, creating an enrollment campaign, or enhancing alumni engagement, we have the expertise to turn your goals into action.