Queens University of Charlotte

DELIVERING THE YES/AND PROMISE

FROM SURVIVAL TO TRANSFORMATION

Striving for excellence

Queens University of Charlotte recently introduced the Yes/And Promise as part of a three-year strategic plan to ensure students engage in a unique combination of experiences, both in and out of the classroom. When the Queens team reached out to iFactory, they needed their website to reflect their creative ideas for recruiting college students.

queens website in devices

SMALL COLLEGE, BIG OPPORTUNITIES

Brand elevation

We focused the redesign on what Queens was doing right: a 9:1 student-to-professor ratio, an extensive study abroad and internship program, and collaborative research initiatives. We expanded upon the existing tagline “Yes/And” and created a cohesive content strategy that highlighted the school’s expansive approach to education.

CHOOSE YOUR PATH

Customizing the experience

Through extensive IA/UX discovery we created Choose Your Path, a visual, quiz-like tool that customized the browsing experience based on the type of user (e.g., Freshman, Adult Undergraduate, etc.) We also transformed Queens’ print-oriented brand guidelines into a refined and modern digital experience.

Proven success

1 %
INCREASE

in new users

1 %
increase

in organic search acquisition across devices

queens website in devices

Project Details

CMS

OU Campus

Scope

Discovery, Design, UX, Content Strategy, Development

LaunchED

 September 2017

DELIGHT THE USER

Work with us

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