Queens University of Charlotte
DELIVERING THE YES/AND PROMISE
FROM SURVIVAL TO TRANSFORMATION
Striving for excellence
Queens University of Charlotte, a four-year private college, recently introduced the Yes/And Promise as part of a three-year strategic plan to ensure students engage in a unique combination of experiences, both in and out of the classroom. When the Queens team reached out to iFactory, they needed their website to reflect their creative ideas for recruiting college students.
SMALL COLLEGE, BIG OPPORTUNITIES
Brand elevation
We focused the redesign on what Queens was doing right: a 9:1 student-to-professor ratio, an extensive study abroad and internship program, and collaborative research initiatives. We expanded upon the existing tagline “Yes/And” and created a cohesive content strategy that highlighted the school’s expansive approach to education.
CHOOSE YOUR PATH
Customizing the experience
Through extensive IA/UX discovery we created Choose Your Path, a visual, quiz-like tool that customized the browsing experience based on the type of user (e.g., Freshman, Adult Undergraduate, etc.) We also transformed Queens’ print-oriented brand guidelines into a refined and modern digital experience.
Proven success
in new users
in organic search acquisition across devices
Project Details
CMS
OU Campus
Scope
Discovery, Design, UX, Content Strategy, Development
LaunchED
September 2017
DELIGHT THE USER
Work with us
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