Rutgers University Undergraduate Admissions
Four sites. One Launch.
For one, for all
Rutgers University is a large four-year research institution with multiple campuses. Their outdated undergraduate admissions pages impeded student enrollment. The new admissions sites had to showcase the qualities of Rutgers’ three distinct campuses while also illustrating their interconnection. This higher education web development project also had to live in a single content management system while presenting multiple views.
CONSISTENCY IN SIMPLICITY
A solution for everyone
GIVE STUDENTS WHAT THEY NEED
Finding a major
We created a comprehensive program finder where students can filter by interest, location and school. Then we placed persistent calls to action on all program details pages to help drive prospective students through the enrollment funnel. This intuitive information ensured students always knew where they were within the admissions site.
in first year student applications
sessions since May 2017 launch
in bounce rate
Discovery, Design, IA/UX, Content, Development
DELIGHT THE USER
Work with us
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