Rutgers University Undergraduate Admissions

Four sites. One Launch.

SYSTEMS DESIGN

For one, for all

Rutgers University is a large four-year research institution with multiple campuses. Their outdated undergraduate admissions pages impeded student enrollment. The new admissions sites had to showcase the qualities of Rutgers’ three distinct campuses while also illustrating their interconnection. This higher education web development project also had to live in a single content management system while presenting multiple views.

CONSISTENCY IN SIMPLICITY

A solution for everyone

We had to address the concerns of all campus stakeholders, so we conducted group and one-on-one interviews to understand what made each of the three campuses unique. We used strong color stories to brand each campus site, but used consistent UI and design elements to ensure we also told the comprehensive undergraduate student experience at Rutgers in a way that made sense to users.

GIVE STUDENTS WHAT THEY NEED

Finding a major

We created a comprehensive program finder where students can filter by interest, location and school. Then we placed persistent calls to action on all program details pages to help drive prospective students through the enrollment funnel. This intuitive information ensured students always knew where they were within the admissions site.

Proven success

1 %

INCREASE

in first year student applications

million

sessions since May 2017 launch

1 %

DECREASE

in bounce rate

Project Details

CMS

Drupal 7

Scope

Discovery, Design, IA/UX, Content, Development

LaunchED

May 2017

DELIGHT THE USER

Work with us

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