GA4 Analytics & Custom DashboardS
Measure What Matters. Improve What Works. Transform data into action.
Turn your website data into your most valuable business asset. We help organizations nationwide move from confusing data points to clear, actionable insights that drive real growth.
At iFactory, we specialize in Google Analytics 4 (GA4) implementation and custom reporting. We transform your analytics from a passive tool into an active guide for your business strategy. Forget vanity metrics; our entire philosophy is built around tracking the Key Performance Indicators (KPIs) and user actions that directly impact your bottom line.
Our service provides a clear view of your entire customer journey. We audit and configure your analytics for accuracy, build custom event tracking around your unique business goals, and deliver it all in intuitive Looker Studio dashboards designed for decisive action.
Anyone can gather data. The hard part is knowing what it means. I turn raw numbers into a clear narrative that points the way forward.
iFactory has been instrumental in keeping our SEO efforts moving in the right direction. Their work and guidance on content, and especially the technical aspects of SEO, have resulted in higher rankings and better overall SEO metrics.
Process
Our Data-to-Decisions Analytics Process
Analytics Audit & Implementation
Whether you’re migrating to GA4 or need to fix a messy setup, we’ve got you covered. Our team performs a comprehensive audit to ensure data integrity or implements a clean GA4 setup from the ground up, guaranteeing accurate and reliable tracking.
- Fix what’s broken and clean up messy setups.
- Start with a fresh build GA4 the right way.
- Trust your data with tracking you can rely on.
Insight-Driven Dashboards
Say goodbye to confusing default reports. We design and build custom Looker Studio dashboards tailored to your KPIs. You get a clear, at-a-glance view of performance, with intuitive visuals that tell you exactly what’s working and what isn’t.
- Customized for your goals, audiences, and KPIs
- Designed with non-analysts in mind
- Built to grow with your team’s evolving needs
Custom Event & Conversion Tracking
We go beyond pageviews. We build and deploy custom event tracking for the actions that signal intent and drive business value, like form submissions, demo requests, key downloads, and marketing goals.
- Focus on real actions like form fills, calls, and conversions.
- Track accurately with clean data you can trust.
- See results clearly and connect actions to outcomes.
Strategic Consultation & Training
We don’t just hand you a dashboard, we help you use it. Our analysts embed with your team to:
- Set up meaningful goals and benchmarks
- Interpret trends and identify opportunities
- Train internal stakeholders on dashboard usage and insight interpretation
We act as your analytics advisors, helping you get more from your data every quarter.
CASe Study
Untangling Data for Spokane Colleges to Prove Marketing ROI
From data chaos to decisive clarity across three unique websites.
Spokane Colleges manages a portfolio of three distinct web properties, but their GA4 analytics setup had become a tangled web. Duplicated events were firing across all websites, making it impossible to isolate each property’s performance, measure campaign effectiveness, or trust the data for strategic decisions.
Our analytics team conducted a full diagnostic audit, quickly pinpointing the cross-property tracking errors. We untangled and streamlined their GA4 configuration, restoring data integrity. We then collaborated with their team to build a new measurement plan with well-defined events that directly tied website actions to their marketing goals. The final piece was a custom Looker Studio dashboard designed for their leadership, providing a clear, at-a-glance view of traffic performance and campaign wins.
Are You Making Decisions in the Dark?
Stop relying on vanity metrics and start measuring what truly drives your business forward. Get the clarity you need to invest with confidence and accelerate your growth.
Frequently Asked Questions
Vanity metrics are numbers like raw pageviews or social media likes that look good on paper but don’t translate to business success. They can be misleading and cause you to invest in the wrong areas. We focus on actionable metrics, like conversion rates, lead quality scores, and customer lifetime value, that are directly tied to your revenue and growth goals.
Many standard GA4 setups are like a car with no dashboard, the engine is running, but you don’t know how fast you’re going or if you’re headed in the right direction. We go beyond the basic installation to audit for accuracy, set up custom tracking for your specific goals, and build custom dashboards that make the information easy to understand and act upon.
Looker Studio (formerly Google Data Studio) is a powerful data visualization tool. It allows us to connect directly to your GA4 account and other data sources to create live, interactive reports and dashboards. Instead of digging through complex GA4 menus, you get a clean, simple, and shareable report showing you exactly what you need to know.
Yes, absolutely. A GA4 audit and cleanup is one of our core services. We’ll diagnose your account to find issues like inaccurate event tracking, data discrepancies, and configuration errors. From there, we’ll create and execute a plan to ensure your data becomes a reliable source of truth for your business.
When you have accurate, easy-to-understand data tied to your business goals, you can answer critical questions with confidence. You’ll know which marketing channels deliver the best ROI, where users are dropping off on your website, and what features drive the most conversions. This clarity allows you to stop guessing and start making data-driven decisions that optimize your budget and accelerate growth.
We would love to hear from you
Want to learn more about this project or engage in a conversation about challenges at your institution?