Digital Content Strategy
Tell your story. Engage users. Maximize your reach.
Strategic content support from start to finish
Get your arms around the content you have. Write the copy you need to engage readers. And ensure all of this aligns in the back end with designs that create a seamless user experience.
Getting from Point A to Point Z when you’re creating a new website is a long journey. Over the years, we’ve honed our process to make the content lift as light as possible. We’re here with you from start to finish.
We’re not just a content agency—which is perfect, because content doesn’t happen in a vacuum. We work closely with our strategists, designers, UX experts, developers, and web analytics teams to craft a unique experience tailored to your individual brand.
A sound and robust content strategy is multi-faceted, cross-functional, and vital to the long-term health of your website.
I explained to him that we all felt like iFactory wasn't just a vendor, but colleagues at San Jac... I explained that when I have worked with vendors in the past, I feel like they are working for us and not alongside us. iFactory has such integrity across their entire team. It's just comforting to know that we are in good hands.
Process
What makes a successful content strategy?
Content inventory
Get a baseline of all of your URLs to understand what you’re dealing with. Start with what you can cut and move from there.
Content audit
Does your content align with your brand voice? How do your competitors stack up? An audit will reveal strengths and opportunities.
Content planner
Following sitemap creation, understand where content can be pulled from and where content gaps exist.
UX copywriting
Leverage your new design patterns to tell your brand story and write your new pages. Need help? No problem. We offer writing workshops to meet the needs of any team.
Governance
Going live is just day one. What happens to your content after that? What are your workflows? Do content editors have the tools they need? We can work with you to make sure your site thrives in the long run.
Content migration
Working with your team and our developers, we’ll make a plan to migrate content automatically or manually into your new CMS.
Content writing workshop
Enhance your team’s writing skills with our expert-led copywriting workshop. Learn proven strategies and techniques to create compelling content that connects with your audience.
More than a content agency
Contact us to learn more about all of the other ways we can support your team.
See how the content team works alongside our other disciplines to bring your vision to life.
San Jacinto College
Total transformation on a tight timeline
Content that connects
In just six months, we leveraged our designs and the power of Modern Campus CMS to tell an interactive story throughout the site. We wrote and manually migrated close to 400 pages, tailoring content to a number of audiences while highlighting the quality of San Jac’s programs.
400+
Pages re-organized, written, and published by iFactory’s content team
60+
Custom keywords optimized on-page
Content Strategy Frequently asked questions
Digital content strategy is the planning, writing, organization, and long-term management of website content. It helps ensure your content supports your brand, serves your users, aligns with your website design, and can be maintained after launch. A strong content strategy connects messaging, UX, SEO, governance, and migration so your website is easier to use and easier to manage.
Content strategy is essential during a website redesign because content shapes the user experience. Before pages are designed, written, or migrated, your team needs to understand what content already exists, what should be removed, what should be improved, and what new content is needed. This process helps reduce clutter, close content gaps, improve navigation, and create a more useful website for your audiences.
A content audit reviews your existing pages to evaluate quality, accuracy, user value, brand alignment, and opportunities for improvement. It can also compare your content against competitors to identify gaps or strengths. The goal is to determine what content should stay, what should be rewritten, what should be consolidated, and what should be removed.
Yes. iFactory supports UX copywriting, page writing, content planning, and content writing workshops. The team works with your sitemap, design patterns, brand voice, and audience goals to create content that fits the new website experience. This can include writing new pages, improving existing copy, or helping internal teams learn how to write stronger web content.
A successful content strategy does not end when the website goes live. After launch, your team needs clear governance, workflows, ownership, and editorial standards to keep content accurate and effective. iFactory can help define those processes so content editors know how to manage updates, maintain consistency, and keep the website healthy over time.
Want to Know More?
Contact us to learn how we can be a great partner and start building your content audit plan.
617-426-0609
available from 9:00AM - 5:00PM
Address
iFactory a division of RDW Group
225 Dyer St, Providence, RI 02903