What is GEO (Generative Engine Optimization)?

GEO is the next evolution in search visibility, optimizing content for AI-powered search platforms and voice search. It ensures your institution appears in AI answers and responses, not just traditional search results.

How does SEO help higher education institutions?

SEO helps colleges and universities improve their online presence, making it easier for prospective students and parents to find relevant programs and information through search engines. We focus on how students search today and how AI will change searching in the future.

What analytics do you track for SEO performance?

We track schema validation and errors, AI platform citations, rich result appearances, and traditional metrics like traffic, click-through rates, and rankings to measure effectiveness and identify areas of success.

SEO + GEO Services

Future-Proof Your Growth: Dominate Traditional Search and AI-Powered Answers

At iFactory, we integrate proven Search Engine Optimization (SEO) stratigeies with our advanced Generative Engine Optimization (GEO) framework. This is our methodology for the next evolution in online visibility: optimizing your content for AI-driven answers in Google’s SGE, ChatGPT, and voice assistants.

Our approach ensures your website ranks prominently in traditional search results while appearing with accuracy and authority in the AI-powered answers your audience is beginning to trust. We leverage deep analytics to track performance, uncover opportunities, and build a frictionless marketing funnel that drives results.

Good SEO isn’t about chasing algorithms, it’s about building content that outlasts them.

SHAUN SPENCE | SEO & Analytics Specialist

iFactory has been instrumental in keeping our SEO efforts moving in the right direction. Their work and guidance on content, and especially the technical aspects of SEO, have resulted in higher rankings and better overall SEO metrics.

LIZ HOGENSON | Director of Marketing & Communications, North Hennepin Community College

Process

Our Proven SEO & GEO Optimization Process

Technical SEO & AI-Readiness Audit

We analyze your website’s schema coverage, crawl accessibility, AI-readiness, Core Web Vitals, and content indexation. This uncovers opportunities and roadblocks in your technical foundation.

Semantic Search & AI Query Strategy

We go beyond surface keywords to map the semantic concepts that both search engines and generative AI understand. Our strategy is built on:

Traditional keyword research
Entity relationship analysis
Natural language AI query trends

Technical Schema Implementation

Our team deploys and validates schema markup that matters:

Organization Schema across the site
EducationalOccupationalProgram Schema on program pages
FAQ Schema for high-volume Q&A
Person Schema for faculty authority

Site Architecture & Performance Tuning

We refine your site structure and technical performance for both AI crawlers and human users, focusing on:

Crawl-friendly URLs and breadcrumbs
Core Web Vitals optimization for speed and stability
Responsive, mobile-first UX design

Website Performance Dashboards

We track:

Schema validation and errors
AI platform citations
Rich result appearances
Traditional metrics (traffic, CTR, rankings)

Cross-Team Collaboration

We know SEO doesn’t live in a vacuum. By collaborating with our internal content, development, and design teams, we help you create a seamless user experience that will keep your audience coming back.

See how analytics and SEO work holistically within our marketing ecosystem.

CASE STUDY

How North Hennepin Community College Drove a 43% Increase in Organic Traffic

New brand. New site. New students.

North Hennepin Community College was ready to create a responsive web experience that gave their diverse audiences a true sense of the institution. After we redesigned their site, wrote 40 webpages, and launched a full SEO strategy, including keyword research and content templates, new student enrollment improved by close to 15%.

43%

Year-over-year improvement in organic search traffic in-state

27%

Increase in undergrad students with a previous degree

Is Your Website Ready for AI Search?

Your prospective students and customers are asking Google’s SGE and other AI systems about programs and services like yours. Let’s make sure your content shows up with accuracy and authority.