SEO + GEO Services for Higher Education
Expand your reach with GEO & SEO. Track your performance with analytics. Increase conversions.
At iFactory, we combine traditional Search Engine Optimization (SEO) with advanced Generative Engine Optimization (GEO), the next evolution in search visibility.
Our method helps your school rank high in search engines. It also makes sure your school shows up in traditional search engines as well as in AI answers and voice searches.
We utilize analytics to measure effectiveness and pinpoint areas of success and friction within your funnel.
We help colleges and universities improve their online presence. We focus on how students and parents search today and how AI will change searching in the future.
Following proper search engine optimization principles can help future-proof your content.
iFactory has been instrumental in keeping our SEO efforts moving in the right direction. Their work and guidance on content, and especially the technical aspects of SEO, have resulted in higher rankings and better overall SEO metrics.
Process
Our approach to Higher Education SEO, GEO & Analytics
GEO, SEO & Analytics Audit
We analyze your website’s schema coverage, crawl accessibility, AI-readiness, Core Web Vitals, and content indexation. This identifies opportunities and roadblocks in your technical foundation.
Semantic Keyword Research & Strategy
We go beyond keywords to map AI-relevant semantic concepts. Our strategy includes:
- Traditional keyword research
- Entity relationship analysis
- Natural language query trends
Technical Schema Implementation
Our team deploys and validates schema markup that matters:
- Organization Schema across the site
- EducationalOccupationalProgram Schema on program pages
- FAQ Schema for high-volume Q&A
- Person Schema for faculty authority
Site Architecture & Performance Tuning
We rework your site structure and performance for AI and human efficiency:
- Crawl-friendly URLs and breadcrumbs
- Core Web Vitals optimization
- Responsive, mobile-first UX
Monitoring & Dashboards
We track:
- Schema validation and errors
- AI platform citations
- Rich result appearances
- Traditional metrics (traffic, CTR, rankings)
Cross-Team Collaboration
We know that site tracking, analytics, and SEO don’t live in a vacuum. With our internal content, development, and design teams, we can help you create an experience that will keep users coming back for more.
See how analytics and SEO work holistically within our marketing ecosystem.
NORTH HENNEPIN COMMUNITY COLLEGE
From site design, to writing, to ongoing SEO services
New brand. New site. New students.
North Hennepin Community College was ready to create a responsive web experience that gave their diverse audiences a true sense of the institution. After we redesigned their site, wrote 40 webpages, and launched a full SEO strategy—including keyword research and content templates—new student enrollment improved by close to 15%.
43%
Year-over-year improvement in organic search traffic in-state
27%
Increase in undergrad students with a previous degree
Connect with our GEO, SEO & Analytics team
Your prospective students are asking AI systems about programs like yours. Let’s make sure your content shows up with accuracy and authority.
Contact us to request a GEO + SEO technical audit today.
Explore more: The AI Search Revolution | GEO Fundamentals