SOKA University asks:
“How will you use your life?”
CAPTURE THE FEELING
Be there. Without 'being there'
Soka University is a private four-year liberal arts college in Southern California with undergraduate enrollment at roughly 400 students.
With two-thirds of applicants never having visited campus, Soka wanted to capture their unique approach to learning, attract right-fit students and compete against more established liberal arts schools — all without a marketing team on the project.
LEVERAGING THE VIBE
A story that is truly unique
Based on Discovery, iFactory chose to root the tone of the site in Soka’s challenging mission statement: “How will you use your life?”
Soka’s unique approach to learning is centered on a cross-disciplinary curriculum and a #1 ranked study abroad program. Our user experience and design teams leveraged the concepts of expansion and connectedness — key differentiators true to the Soka experience — to visually present Soka’s core values in a way that resonates with prospective students.
Themes of contribution and creative inquiry drive storytelling on the site, with a heightened focus on student outcomes to demonstrate the value of a Soka education.
Proven success
2
%
INCREASE
in page views
1
%
increase
in pages
viewed per session
1
%
Increase
in session duration
Project Details
CMS
Drupal 8
Scope
Discovery, Design, IA/UX, Content, Development
LaunchED
November 2019
DELIGHT THE USER
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