VCU Arts:

All About the Work

PROVE IT

Showing Why VCUarts Ranks High

Part of the public Virginia Commonwealth University system, VCUarts is a top-ranked four-year art and design school.

Over time, the website’s content and architecture had fragmented and did not express the strength of its programs. The client hoped for a new website that emphasized the school’s reputation, supported a holistic experience, and showcased the creativity of students and faculty.

COMPLETE ALIGNMENT

Moving Toward a Single Goal

iFactory’s strategy unified the brand while also allowing
individual programs to shine so students could explore their interests, helping prospectives learn of the school’s affordability, variety of disciplines, and collaborative spirit.

To carry out the strategy, the iFactory and VCU teams built a close working relationship. Together, they created a minimalist design that prioritizes the imagery of students at work.

"We launched yesterday without a hiccup to much acclaim from our administration and arts community. We could not have done it without you. I am so grateful for all of your hard work and dedication to our project; I know we’re a demanding client but I’m sure you’ll agree that the final product is worthy of a nationally recognized arts and design school. Congratulations to you all, as you have been steadfast partners throughout."

Suzanne A. Silitch, APRExecutive Director for Strategic Communications

Project Details

CMS

WordPress

Scope

Discovery, Design, IA/UX, Content, Development

LaunchED

March 2020

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