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iFactory Insights

Category: IA

Launching and Sustaining a Unified Web Presence

From Plan to Practice: Launching and Sustaining a Unified Web Presence

March 9, 2026
Title Graphic for Stronger Together: The Case for Website Consolidation

Consolidating Your University’s Web Presence Strengthens Brand and Saves Resources

February 23, 2026
From Strings To Things - hands holding things

From Strings to Things: What Marketers Need to Know About Entity-Based SEO

February 4, 2026
iFactory's 2026 Predictions

5 Predictions for Higher Education Marketing in 2026

January 9, 2026
a black and white hand holding a phone that says The Now Normal

The Now Normal: What Gen Alpha Expects From Your Website

December 17, 2025
3 Tips for writing a great website RFP

3 Tips for Writing a Great Website Redesign RFP

October 27, 2025
Tracking Website Micro-conversions - funnel image

Designing Your Higher-Ed Website to Track Micro-Conversions

October 10, 2025
Gen Z and Gen Alpha

Designing Digital Experiences for Gen Z and Gen Alpha: What They Want, and How to Give It

September 9, 2025
Helping Users Take The Next Step

A Strategic Approach to Website Improvement – Part Three: Driving Engagement

August 20, 2025
The Perfect Project Plan Doesn't Exist - but this is pretty darn close

The Perfect Project Plan for Higher Ed Websites Doesn’t Exist — But This Is Pretty Darn Close

August 12, 2025
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