Manhattanville College

Aligning User Experience & Branding Strategies

CMS

Drupal

Services

Brand, Discovery, IA/UX, Content, Design

LaunchED

2022

THE CHALLENGE

Struggling to Convey Brand Value Online

Manhattanville College has a strong reputation for social justice and mobility. However, they struggled to define their unique brand characteristics and weren’t quite able to translate the value of their small, inclusive community online. In student interviews, we heard that students struggled to navigate the website and were often unable to locate services that were relevant to their needs. They also noted a lack of excitement around the site. 

Our mission was to create a new website that distilled the Manhattanville College branding strategy and created excitement, while also improving usability, flexibility, and enhancing the student experience. 

Outcomes

1 %
INCREASE

in new students identifying as Hispanic

1 %
Increase

in first generation students

1 %
Increase

in new students identifying as Asian

OUR APPROACH

Updated Brand Identity & Smooth User Experience

Our Content, UX and Design teams collaborated to create a redesigned web experience that delivers a memorable first impression for diverse prospective students and nurtures them into the funnel with a clear brand story told from their point of view. 

The fully responsive design adapts gracefully across device sizes and allows for easy editing by content managers, reducing strain on resources. With a clear and logical content structure that is based on students’ mental models, the site is structured for both improved SEO and increased usability. The new site puts a stamp on the updated college branding strategy and welcomes all prospective students into the community. 

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LET'S CONNECT

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