Visual Design & User Experience

Delight your audience with engaging and intuitive solutions that provide real value.

Crafting digital experiences: Our web design services

It’s not enough for a website to look good. It must reflect your brand, creating experiences that are truly unique and meet the needs of your audiences. We can help with that. 

Usability and user-focused design are at the heart of our web design services. Our designs delight users in unexpected ways and incorporate storytelling and seamless opportunities for users to connect. 

Our process inspires you to think outside the box while always keeping your users front of mind. Together we can determine how to turn your website into your strongest brand ambassador and conversion tool. 

Anyone can design a good looking website. But getting to the heart of why a design works for you is what will make your website soar.

We enjoyed working with the iFactory team and the 'WOW' factor of our newly designed website... You have been amazing to work with AND delivered an amazing product.


A tried & tested web design process


Step into your audience’s perspective with our detailed personas that capture exactly what users are looking for out of your website.

Journey Mapping

Take a deep dive into your current state to understand the pain points of the user experience and what the ideal experience looks like.


Improve your website’s navigation and user experience by organizing and creating a clear structure for your future site.

Art Direction

Choose how you’d like to elevate and refine your brand identity by assessing mood boards and designer perspectives.

Design Strategy

Explore multiple visual styles on a sampling of your core UX components to test and refine the design system.

User Testing

Get feedback from your users as they navigate an interactive mockup of your future site and complete real tasks.

Our web design services build upon a strong discovery and strategy, and interact dynamically with content and development. See all the other ways we support your redesign journey.


Designing Success

art student

Repositioning arts education through web design

Overcoming stereotypes in the arts is no small challenge. We worked with MassArt to show that an arts degree can lead to a lucrative career through an aesthetically pleasing and outcomes-focused design.


Increase in unique page views


Website traffic compared to the previous year

Connect with our team

Want to learn more about our visual design services or discuss how we can support your institution?