MassArt

Where Students MAKE THEIR MARK

THE CHALLENGE

In defense of the arts

MassArt faced the stigma that artists live and work in isolation and have poor job prospects. Some parents struggle justifying tuition for an arts degree, and the school lacked public awareness of their high-caliber faculty, students, and alums. This website design had to be beautiful, but it also needed to go beyond aesthetics and emphasize the results of an arts education.

massart website in devices

SHOW, DON'T TELL

It's all about the work

We tackled MassArt’s obstacles through storytelling, design, and collaboration. We positioned MassArt as a hub for MAKERS, people who fuel Boston and other cities through creative economy. We told the MassArt story through a searchable, interactive gallery to showcase the school’s extensive range of work, exhibitions, auctions, and other public events.

BRING ON THE CRIT

Truly creative collaboration

To manage stakeholder expectations and improve buy-in, we introduced the design team early in the project and actively workshopped proposed designs at Town Halls on campus. By testing designs on the site’s target audience, we achieved a truly creative and authentic website.

STATISTICS

2 x
Traffic

40,000 in 2016 to 80,000 in 2017

1 %
increase

in unique page views

0 %
INCREASE

in time spent on key pages

Project Details

CMS

Drupal 7

Scope

Strategy, Design, IA/UX, Development

LaunchED

February 2017

DELIGHT THE USER

Work with us

We’re here to help you transform your digital presence.  If you’d like to work with us, get in touch.