With 75% of vision loss instances being age-related, the market need for an online product focused on the creation of a learning community was enormous. Hadley decided the industry gold standard for accessibility was not enough for what they envisioned. This new digital experience needed to set a whole new standard for user interface design, one that actually delighted adults with vision loss while providing them with useful content and valuable resources.
iFactory’s innovative front-end was supported by a robust Drupal back-end for content management, integration with Salesforce for customer management and online chat functionality, and Opigno’s Drupal-based learning management system (LMS) for skill-based features such as Hadley’s online workshops.
The product would be groundbreaking – an innovative user experience designed to take web accessibility to a whole new level.