Slate CRM is the leading admissions CRM in higher education, powering enrollment, student success, and advancement operations at more than 2,000 colleges and universities. iFactory has been vetted by Technolutions Slate and approved to provide website-to-CRM integration and communication flow services within the Slate ecosystem.
For institutions running Slate, this partnership means a we are a higher education web development partner that understands how your website and your higher ed CRM need to work together to serve prospective students and families.
Connecting the Teams That Connect With Students
At many institutions, the marketing team managing the website and the admissions team managing Slate CRM data sit in different departments. They may work on different timelines, with different vendors, toward goals that don’t always align day to day. iFactory works across both teams, and with any other Slate partners your institution engages, to make sure the student-facing experience is cohesive from the first website visit through the Slate admissions funnel.
That means the content on your program pages sets the right expectations. The inquiry forms are frictionless and accessible. The data flowing into Slate is clean and properly mapped. And the communication flows that follow feel like a natural continuation of the experience the student just had on your website, not a jarring shift in tone or context.
We focus on making sure the promise your website makes is the promise your admissions team delivers. Not just the input, but the payoff.
Admissions Experience on the Team
iFactory’s team includes a former admissions professional who spent years working inside higher education enrollment management operations. That perspective shapes how we approach every Slate integration. We understand how counselors use Slate day to day, how communication flows are triggered and sequenced, how inquiry data gets routed and scored, and what prospective students and their families expect to happen after they fill out a form.
That knowledge informs the website side of the equation: the content that prepares a student before they reach a form, the UX design that reduces friction during the form experience, and the confirmation and follow-up that keeps the relationship moving. When the people building your website understand what happens inside admissions, the result is a more aligned enrollment experience for everyone involved.
How iFactory Works Within the Slate Ecosystem
iFactory is a full-service higher education web agency. Our Slate integration work is part of broader engagements that include research and strategy, design and UX, content strategy, accessibility, SEO for higher education and GEO, and measurement and analytics. We collaborate with other Slate Preferred Partners and with institutional Slate Captains to make sure the website and the CRM are working in concert.
Here is what we bring to the table:
Website-to-Slate Integration
Inquiry forms, RFI workflows, event registrations, and application experiences that sync with Slate CRM with clean field mapping and data validation.
Communication Flow Design
Slate communication flows designed alongside the website content strategy, so the messages students receive after engaging on your site feel connected, not disconnected.
Accessible, Enrollment-Focused Web Development
Every website we build meets WCAG 2.2 AA standards, is optimized for search and AI discovery, and is structured around the enrollment funnel. SOC2 Type II certified.
Admissions-Informed UX
With admissions experience on our team, we design website experiences that align with how your enrollment team actually works inside Slate and what students expect at every stage.
What This Looks Like in Practice
Whether it’s a full university website redesign or a focused college website development project, iFactory builds the CRM integration into the engagement from day one. We work with your web team, your admissions team, your Slate Captain, and any other partners in the mix to make sure:
Inquiry and RFI forms sync directly with Slate, with proper field mapping, data validation, and error handling so your admissions team receives clean, actionable data.
Event registration workflows for campus visits, open houses, and virtual events flow into Slate event management with confirmation experiences that set expectations for the visit.
Communication flows are designed in coordination with the website content, so the tone, messaging, and calls to action feel consistent from web page to email to text.
Analytics and conversion tracking tie website behavior to Slate CRM records, so you can see which pages, content, and traffic sources are driving inquiries, applications, and enrollment.
CMS and SIS integrations connect Slate with your website platform (Drupal for higher education, WordPress, or SaaS CMS) and student information systems (Banner, Colleague, PeopleSoft, Workday).
Results From Enrollment-Focused Web Development
iFactory has been building higher education websites for over 30 years, and our work consistently connects digital presence to enrollment outcomes. Hadley saw a 1,900% enrollment increase with a Drupal and Salesforce integration built on accessibility-first principles. Empire State University saw a 3x increase in their RFI form fills and a 41% increase in graduate students year-over-year after launch with their new Slate integrated site. San Jacinto College achieved a 54% increase in click-through rates. These results come from treating enrollment marketing and the website as parts of the same system as the CRM.
Joining the Slate Preferred Partner Program formalizes our commitment to the Slate community and to the institutions that rely on Slate CRM as the backbone of their enrollment operations. We look forward to collaborating with Technolutions, with fellow Slate partners, and with the admissions and marketing teams at institutions who want their website and their CRM working together.
Running Slate? Let's Connect.
We work with your admissions team, your web team, and your Slate Captain to build a cohesive enrollment experience from first search to enrolled student.
