Amplifying the power of higher education

Between challenging demographic trends, increasing socioeconomic disparities, and mounting pressures on schools to define their value, we are here to partner with educators and administrators to ensure you accomplish your educational missions and achieve your institutional goals.

Why? Because we believe in the power of education to better lives.

Screenshots of iFactory's work

From initial strategy to final execution, we work with you to create experiences that embody your mission, connect with your audience, and achieve measurable results.

An unwavering dedication to access to opportunity for all

Moving the needle and boosting enrollment are central to almost every project we take on.

Competition increases for the mindshare and attention of prospective students. Our job is to learn who you are, find compelling ways to share your inspiring stories, and motivate audiences to interact and engage.

With solutions designed to meet the unique challenges of higher education, we can help you chart a course toward sustainable long-term growth.

Critical marketing insights to support your work

Tracking Micro-conversions

What Micro-Conversions Are—and Why They’re Critical to Higher Ed Enrollment

Big enrollment decisions, like applying and committing to a school, rarely happen in a single moment. Instead, they’re the result of hundreds of smaller actions and influences that build trust, demonstrate fit, and move students closer to saying “yes.” These smaller actions are called micro-conversions, and if you learn to track and measure them on your website, you have the opportunity to build powerful connections with visitors who are just beginning their college consideration journey.

Driving tangible outcomes for institutions and communities​

Empire State University screenshot

25%

Increase in undergraduate students

Empire State University

Expanding reach. Easing user experience. Exploding enrollment.

San Jacinto College screenshot

+54%

Organic click through rate

San jacinto college

An award-winning user experience and a seamless content workflow

Manhattanville University screenshot

+35%

First generation students

Manhattanville university

Aligning user experience & updated brand identity

Lane Community College screenshot

+26%

Enrollment growth

LANE COMMUNITY COLLEGE

Reversing a decade-long enrollment decline with a seamless user experience

St. Cloud Technical & Community College screenshot

+22%

Organic traffic

St. Cloud Technical & Community College

Community-focused redesign & Drupal upgrade

North Hennepin Community College screenshot

+40%

In-state organic search sessions

North Hennepin Community College

Improving enrollment with search engine optimization

Bryn Mawr College screenshot

BRYN MAWR COLLEGE

Five institutional websites. One cohesive brand identity

Apply Montana screenshot

16.3M

Impressions in two application cycles

Montana University System

Breaking down barriers to higher education in Montana

iFactory people collaborating at a table

Support to help your institution grow, connect, and inspire

Whether you’re reimagining your brand, creating an enrollment campaign, or enhancing alumni engagement, we have the expertise to turn your goals into action.